What are the Benefits of Buying a Lettings Franchise?

There are many Benefits of Buying a Lettings Franchise. For a start, there is strength in numbers and franchising gives you the team support you will not have as an independent. It is also a proven business model which will help you avoid those costly mistakes. It is a proven fact that 90% of all new start-up businesses fail within the first three years, whereas 95% of franchise business succeed due to the expertise and experience behind them.

We believe this develops a WIN, WIN situation as the franchisor and the franchisee are both highly motivated to help each other succeed.

“Working for yourself but not by yourself”

Established Track Record

Before a business can become a successful franchise, it needs to be a successful business in its own right.

Marketing Support

You’ll benefit from a group marketing fund, giving you greater marketing power than you would have if running your own marketing campaigns as a sole trader.

Group Purchasing Power

This helps keep your costs down, allows you to offer customers and clients a more cost-effective service than your competitors, or match the offering from other big companies.

National Supported Marketing

With a franchise, you will be supported by our on- going marketing across the brand, supporting each franchise and as the group grows, so will each individual franchisee exposure.

Site Selection

Finding the right location for your business is a major contributor to how successful you may be as a business owner. We will assist you with site selection by using our knowledge of which demographic locations work best for our franchisees, as well as helping to negotiate a better rent and lease agreement.

Experience is Key

Without experience you’re vulnerable to enduring an often very expensive learning curve. By joining the Go Direct Lettings team, you get the benefit of all our experience from the start which will extensively reduce your risk.

Competition

The UK is suffering a huge housing shortage and contrary to government rhetoric on house building plans, the only way to support the desperate need for housing in the UK is to stimulate the PRS (Private Rental Sector) and supporting services. That is where professional established agents come in, such as Go Direct Lettings. We believe that competition stimulates business, as we can learn from others and it also drives us to compete. We will introduce you to many marketing and sales techniques during your training with us and support you with the initial launch package, along with other material to assist your marketing and advertising going forward.

Strong Brand Awareness

The more established the franchise, the greater the brand awareness. You need only look at some of the biggest brands in the world, such as McDonalds, Domino’s Pizza and Subway to get an understanding as to how powerful a franchise brand can be. Each time we open a new franchise, we are ultimately generating or increasing awareness of the brand in that geographical location. As we continue to open new franchises, we are generating more and more brand awareness for all concerned. If you started a business yourself from scratch, you will be on the bottom rung of the development ladder.

Training and Support

A benefit of buying a franchise is the comprehensive training and support in the know-how and trade secrets you receive from day one. You don’t need previous experience for our franchises as you will be trained in all aspects of the business. We will support you and be on hand to help with any issues you may have. This is important when launching the business as this is the time when you will require the most support – systems input, legal requirements, appropriate insurances, site selection, shop fit out, hiring and recruiting staff, training, appropriate marketing, launch campaigns etc.

Part of a Network / Team

It is not only the franchisor who is on hand to help you when you need it, but you are also able to tap into the wealth of knowledge your fellow franchisees possess. These are the people who can relate most closely to you and can understand and help with any queries you may have. For a franchise to be successful, it needs to have successful people working in it. Therefore, franchisees are keen to help each other; your success will reflect on all our success.

Reduced Risk

When you buy a franchise you are buying a tried and tested business, where the systems are proven and most of the problems were ironed out before you joined. Any business has a risk, but this is vastly reduced by entering into a franchise which is supported by years of experience and it is a proven fact that the failure rate is more than halved.

Legal Compliance & Awareness

All areas of society and particularly commerce and business have lots of specific legal requirements. There are many overlaps such as employment law, discrimination, health and safety at work, and many more, but there are areas of “specific performance” where industry specific legalities are of vital importance. We train, advise and support you constantly to make sure you avoid any pit falls.

Find Out More

Lyn has a vast knowledge of the accounts, administrative and lettings software side of the business and Don has vast knowledge and experience of the practical and legal side of the lettings business. Therefore, all aspects of the lettings industry are covered.
JaneNorth Wirral Branch

Our Unique Selling Point

Comprehensive training and support

The benefit of buying a Go Direct Lettings franchise is the comprehensive training and support in “know how” tactics and trade secrets that you receive from day one.

Although experience in the property world would prove an advantage, it is not necessary as you will be trained in all aspects of the business. We will support you and be on hand to help with any issues you may have 24/7, 365 days a year! This is particularly important in the early days of the business as this is the time when you will require the most support.

We are also on hand to assist in systems input, legal requirements, appropriate insurances, site selection, shop fit out, hiring and recruiting staff, training, appropriate marketing and any launch campaigns, etc. If you were to go it alone and start your own business from scratch, you would not have this support.

Experience is a key factor

Without experience, you are vulnerable to “learning the hard way”, which is of course, also the expensive way.

Marketing support

As one of our lettings franchises you will benefit from a group marketing fund, which gives you greater marketing power than you would have if running your own marketing campaigns as a sole trader.

Being part of our network team

It is not only the franchisor who is on hand to help when you need it – you as a lettings franchise owner is also able to tap into the wealth of knowledge of your fellow franchisees and team members, tuning in to those who can relate most closely to you and can understand your concerns from their own experiences so can help with any queries you may have. We also hold regular meetings so we can swap best practice and introduce you to many different learning and development opportunities as we go.

For a franchise to be successful it needs to have successful people working within it. Therefore, team players are so keen to help each other – your success is a reflection of their success.

Ongoing training

We will be with you throughout your journey with us to offer any additional support or training and market updates as you need them and they occur.

Legal compliance and awareness

All areas of society, particularly commerce and business have lots of specific legal requirements. Many overlap, such as employment law, discrimination, health and safety at work and much more, but there are areas of “specific performance” where industry specific legalities are of vital importance. We will ensure you as an owner of a lettings franchise are kept aware of and assist you in compliance of these rules and regulations, including access to our market leading software, comprising of all legal documents and template letters.

Do you want to join our team?

Please enter your details for more information on how to become a franchise owner. Once the form is completed, you’ll be able to download our Franchisee Information Brochure directly from here, ready to read at your own leisure.